In an effort to further the brand of VALA Entertainment, owner and DJ, Jeremy Roueche was on a mission to find comfortable and fashionable apparel. After finding what he was looking for, he branded the first run of t-shirts with his newly formed DJ Roueche logo. When someone described the shirts as "deliciously comfortable", he knew he had something special and VALA Clothing was born.

VALA Clothing strives to make Deliciously Comfortable Eco-Friendly clothing that can be worn casually or formally. Maintaining a commitment to social and community responsibilities, VALA Clothing donates proceeds from each item sold to the Dig For Kids Foundation.